Peets

If you are an avid coffee lover or a caffeine nut, then you’ll probably easily name a few popular coffee shops offhand that you have tried and critiqued. If you have heard about Starbucks, you probably know about Peet’s Coffee and Tea, considered as its closest rival in the industry. Hailed as the “grandfather of specialty coffee”, a lot of people don’t know that Peet’s and Starbucks actually share an intertwined past.

For starters, both companies started off as a humble café in Seattle, are now both considered to be the wallmarts in gourmet and specialty coffees, not just in the United States but other key nations as well. However, if you will trace back their roots, the founders of Starbucks used to buy their coffee beans from Peet’s. In fact, the three founders of Starbucks all know Alfred Peet, who personally looked into learning the the secret to roasting coffee beans. When the owner finally decided to sell Peet’s, one of the Starbucks founder Jerry Baldwin decided to purchase it and eventually left Starbucks to concentrate on managing Peet’s Coffee. Today, Jerry Baldwin still remains on the company board, with 71 stores in operation and 2, 500 retail and wholesale accounts on key grocery and specialty stores.

A lot of coffee lovers today have incessantly complained about the staunch refusal of Peet’s management to install wireless Internet connections on their cafes and coffee shops. It’s no wonder why some of the previous avid customers of Peet’s are now forced to order a cup of coffee at Starbucks, especially if they want to work on their laptops. One has to speculate, what is exactly Peet’s coffee promotion code that these complaints have seem to have fallen to deaf ears? It’s a given fact that in order to stay afloat in the highly competitive and cutthroat market, one has to keep up with the changing times. This definitely calls on providing complimentary services to have that edge among other close rivals.

The reason behind this mystery lies exactly on the age-old marketing stand of Peet’s management. Unlike Starbucks and other coffee houses, Peet’s was not originally created to be a coffee house in the first place. The company was actually know to be a wholesaler of premium grade coffee beans for other coffee houses. The reason why they serve coffee is only because to provide customers samples of the beans and give firsthand taste the quality before purchasing it. This totally sheds light as to why they are rather slow on the expansion and uptake when it comes to the usual marketing ploys of other cafes.

If you have tried other coffee houses but actually haven’t gotten around visiting Peet’s, then it’s a must that you should try one of their bestsellers, which is their House-Blend made from all natural Latin American beans. You probably have your opinion on coffees, and you also had your share of weak coffees that left a lot to be desired. However, if you want the full-bodied flavor, then Peet’s would definitely give you your money’s worth. So while you may be deprived of wifi connection at Peet’s, you will sure to have one of the best-tasting cup of coffee you will ever have. Now, if you want a steady supply of original Peet’s coffee in your office, the company offer full-scale service and deliveries, all complete with modern thermal brewing equipment to ensure perfect coffee in every cup. Nothing certainly beats a good stream of coffee during grueling hours. That means you don’t have to go round the block for gourmet coffee anymore, and the best thing is you get the best coffee, too.