Brazil

A lot of coffee manufacturers and prestigious coffee houses often talk big about turning the world map upside down and procuring coffee beans from the farthest reaches of the earth. This is all done just to lay claim of offering the very best coffee in the country and stay afloat in the highly competitive industry. Of course, all these predictably come with hideously exorbitant price tags slapped on every cup you buy.

Brazil, for one is among the highly recognized sources of arabica and robusto coffee beans and are probably present in every espresso cup you drink. Truth be known, most of the espresso coffee sold anywhere in the world are 90% Brazilian coffee, including canned coffee products and roasters blend. The country easily became the world’s biggest exporter of coffee, with an a average of 22 million sacks sold annually. This is mainly because Brazil is known to grow huge productions of low-grade coffee that comes with cheaper price. However, contrary to the common misconception that Brazilian coffee is of substandard variety, the country also grown premium quality specialty – level coffee beans. In fact, some of the most popular products that America enjoys today are actually brands from Brazil. This can easily discount the question on its quality and superiority. There are about 40 different brands of coffee manufactured in the country, among the most popular ones is the Juan Valdez Brazilian Coffee and Bourbon Santos, which is actually considered to be excelso or of supreme quality.

Because the coffee in Brazil is actually produced in different key land areas, they consequently offer a large variety to suit every taste and budget. Coffee here was produced way back in the Colonial periods, and the industry has become part of the very cultural fabric of the country and has helped the citizens’ weather through hard economic times through the years. However, Brazil has now refused to be merely known as the largest producer of coffee beans in the world. In fact, top Brazilian scientists have launched a large-scale experiment on plant genome sequencing in the hopes of producing not just high-grade beans but to also improve the overall genetic make up of the popular coffee beans. The project is spearheaded by the Minister of Agriculture himself,. Roberto Rodrigues and has actually shown promising results from according to reports. With the mastery of the coffee’s genetic code, the country will be able to produce far superior plants that will be highly capable of tolerating the climatic fluctuations and better resists pests, which will ultimately eliminate the need for pesticides in the future. The project is considered to unveil the extraordinary horizon for all coffee growers in the country and increase the competitiveness in the world market through upgrading their product’s quality. Consumers of Brazilian coffee all over the world will naturally benefit from this endeavor as scientists are concentrating enhancing the flavor and aroma of coffee.

Surprisingly, in a blind tasting test, which was conducted by a leading US television, magazine, a new Brazilian company Marques de Paiva actually came a close second to the Starbucks in taste alone beating four other popular contenders such as Folgers and Dean & Deluca in the process. This simply means that true to its claim- Brazilian coffee maintains quality without hiking up its prices – a great treat for avid coffee lovers all over the world. This alone makes one think that the consumer’s perception of Brazilian coffee as inferior because of its low cost does not hold a grain of truth. With the cunning marketing and advertising schemes employed nowadays, consumers were actually taught that the more expensive the product is, the better is the quality. This concept simply doesn’t apply with coffee from Brazil. Its actually a rare treat that every coffee drinker should take advantage of, drink premium quality coffee without spending a fortune with every cup.